How Can Social Media Marketing Help Real Estate?



Purchasing a property is a time-consuming activity. From listing the properties to attracting investors, real estate agents undergo a lot of hard work. Nowadays, social media marketing tactics have surpassed other digital marketing methods. Be it through a real estate agent’s website, blog posts, email marketing, or online advertisements, social media has become a powerful and essential tool for lead generation across various sectors, including the real estate sector. 

It is no surprise that 77% of estate agents currently use social media for real estate lead generation.

Why Is Social Media Necessary For Real Estate?

Property investment is the most significant and stressful event in a person’s life. It is hard for the purchaser to choose the best property for themselves, figure out a decent bargain, and look for the most suitable financial options. 

However, the marketing techniques of real estate agents can ease much of the stress on investors. If real estate companies can project themselves as trustworthy, understandable, and genuinely approachable, they can attract more buyers.

Through social media, real estate companies can schedule a broad content strategy. For example, instead of posting about the sales pitches, companies can tell why buying a particular property would be their best decision. Articles can be posted daily on the merits of investing in and what it holds for the future. 

Types Of Social Media Platforms For Real Estates And How To Use It

Branding is essential to generating leads. People connect to a brand and love to associate with one with a relatively large social media presence. So, it would be best to use platforms like Facebook, Linkedin, Instagram, and Google in order to improve your brand image and visibility. 

However, social media for real estate agents must focus on active profiles and web pages to achieve it. For instance, agents must answer client queries on any social media platform within a day. 

Here are some social media platforms that real estate agents can use for marketing. 


Facebook has the most significant social media site user base, with approximately 2.85 billion worldwide users. It includes marketing capabilities that enable target specific demographics and localities. 

Consequently, it is the mainstay of real estate marketing. Facebook allows companies to publish property listing updates and other related materials, schedule appointments, engage with customers, and manage reviews all in one place. Thereby helping to increase brand recognition, acquire more leads and optimize listing views by utilizing online visibility and paid marketing.


It is a fantastic B2B networking site to quickly connect with the top realtors in the region and spread the word about your listings. The platform is much more formal than Facebook and Instagram. Being present on this network can help improve your company’s reputation in the marketplace. 

LinkedIn may not be the first platform to consider when considering a real estate business, but it can, nonetheless, be extremely useful, provided you have the right strategy. 


This is the ideal social media channel for real estate brokers to create new leads because of its aesthetic appeal. Here are the tips on how Instagram can be used for generating leads. 

  • Use property photos to convey messages, and keep the caption brief yet engaging.
  • Post-high-quality 15-second videos of homes to pique people’s curiosity.
  • Real estate agents may use the Instagram story to create excitement about an upcoming listing of properties.
  • Conduct research and remain current on the hashtags that potential customers may use to locate the business.


Social media is a valuable tool for marketing for real estate firms. Social media is quite significant in the housing industry because it allows networking opportunities that provide several advantages to a business owner. 

Social networking may offer several benefits to a business owner if used correctly. One can quickly post articles or share professional advice for the target audience. However, the realtor should choose an appropriate media and content strategy.


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