Using Virtual Assistants to Scale Your Real Estate Business


If you own your real estate business then you know how hectic things can become. It doesn’t matter if your business is large and established or still growing, there will always be certain tasks that can drain your resources. This then leads to more difficulties in managing other tasks that can have a larger impact on your business. If you want to grow your business, you should think of routine tasks that could be completed offsite when you and your team are dealing with the more pressing matters. Using a real estate virtual assistant can help and it means you don’t have to go through the process of trying to delegate routine tasks when there is more important stuff that requires your attention.

What Are the Benefits of Virtual Assistants?

Your business can benefit in a number of ways by using virtual assistant services. In industries such as real estate, you know it’s crucial to be able to prioritize effectively and you can’t be spending time on everyday tasks when there are urgent ones that come up. However, the routine tasks are still important and need to be completed.

With the help of virtual assistants, you get the best of both worlds. You can use your experience to deal with priority work while virtual assistants work on routine tasks, such as cold calling and lead screening. You don’t have to worry about tasks not being completed because you have people working on both sets of responsibilities.

Hiring virtual assistants can be a good investment. If you are overloading your employees then work will get missed and mistakes can be made. It will also make your employees feel more stressed. The missed work and mistakes could lead to a loss of business and revenue. This will ultimately have a positive effect on the bottom line.

What Real Estate Tasks Can You Assign to a Virtual Assistant?

There are plenty of different tasks that you can assign to a virtual assistant to help grow your real estate business.

Marketing: Virtual assistants can help create PowerPoint presentations and buyer’s packets, send mailers to your influencers, schedule email messages, complete SEO updates, and post and advertise on your social media accounts.

Operational Tasks: Some operational tasks you can assign include transaction management, listing presentations, data entry, researching buyer and seller leads, updating your CRM, and collecting feedback from clients and team members.

Sales: Virtual assistants can help with sales by following up with leads.

Admin: Virtual assistants can help you mange your calendar, set up meetings, and respond to emails.

How to Hire Virtual Assistants

It helps to start by getting your own business systems and processes in place so you can assess where there are bottlenecks and tasks that can be outsourced. This can give you a clear understanding of what success looks like in this role and the outcomes. You will want to make agreements when you hire contractors. This will give you legal protection and make sure your virtual assistant knows what is expected and what he or she should be doing. You may also want to consider an NDA to protect your business.

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